How to prosper in the
cyber-jungles You may be online but does
your team know how to use the new technologies to their best
advantage? Can they "think digital"? The game is evolving
and Internet is now a key tool. Order this seminar for your
sales or marketing team. The times have changed and
today we can communicate and transact locally, regionally,
globally and virtually, in real time, all the time, and in
multimedia.
This seminar illustrates
that potential and the benefits of e-commerce doing
(business on the Internet) in any business situation and of
i-commerce (branding yourself, your talent or your
creative capital for worldwide distribution). Learn about the cyber market
from starting your BIS (brand identity statement) to
building market share by using all the promotion, sales and
support possibilities of your « IBI - internet branded
image ». After creating and
maintaining a virtual presence that sells and serves your
interests, stalk the cyberjungles with a strategy that uses
your creative sales force. Find out about developing
relationships and prospecting for "potential" that is more
than virtual. Spend a few hours discovering how to use the
web to prospect, select, sollicit, sell and
serve. We'll first cover the big
picture: The Internet seen as a mall, a library, a meeting
room or a global brain, and other options. Then get into
some nitty-gritty: Cyberselling ideas, the magic of a web
presence, personal touches, the selling potential and web
ethics, prospecting, "niche marketing", "mining",
personalized mass selling, sales campaigns. We'll examine
email strategies, understand the medium -vs- the message,
look at web site promotion and advertising, see how to build
click-through points and learn about web-directed hype,
public service, follow-throughs, tie-ins, multimedia, and
more. Enjoy this trek into
cyberspace jungles.
